Most Common Way To Get New Clients in the Staffing Industry

The obvious and most important aspect of any business is your customers. Without customers, the business does not exist. In the staffing world, customers are defined as “clients,” the companies who pay you. Candidates are not considered your clients. Clients are the businesses that are paying you for your staffing service and keeping your lights on.

In this post, I’m going to explain to you the most common way to get new clients in the Staffing Industry. There are countless tools that can be utilized, but this article will focus on what the biggest agencies are doing on a daily basis.

Lead Generation: Online Job Boards

In today’s digital world, one can simply go to an online job board and apply to whichever positions they are interested in. From a lead generation perspective, every open position is a possible role that you can fill and commission that you can earn.

Websites like Indeed, CareerBuilder and Monster provide endless lists of all current positions that provide a potential opportunity to bring in new clients. You can either search for a particular role you’d like to work on, or just go for every single open position you can find.

After you have chosen a role to work on, next comes contacting the person in charge. That person could either be the HR Manager at the company, or a someone else considered to be the Hiring Manager in charge of that role.

First Contact: Hunting

There are several ways to make first contact with a company’s hiring manager. Personally, I prefer to just pick up the phone and call the company up. However, someone with less confidence might not be willing to make a cold call. At least not in the beginning. The alternative is to write them a cold email or connect with them on LinkedIn.

But how would you get that information? A few different ways.

Google is your friend. So, the very first thing you should do is Google:

“Company Name, HR, LinkedIn” — Without the commas or quotations.

More often than not, you will be pointed at someone’s LinkedIn Profile showing a name and a title. Congratulations! You have a name and title.

After finding out that person’s name, figuring out their email isn’t that challenging. There are free online tools like Hunter.io, a Chrome Extension that will tell you how that particular company formats their email addresses. Just visit their company website, activate Hunter, and there you have it!

Now just rinse and repeat.

Contact as many different companies as possible and make sure to leave your mark on every single of them. The conversation is not always going to go your way, however, at the very minimum, be memorable! If that company isn’t utilizing agencies at this time, make sure you’re the first person they think of once they do.

In future articles, I’m going to be going into alternative methods that lets automation tools handle the leg work for you. Those methods cost money, but if done correctly have potential to pay for themselves hundreds of times over.

For more information, you can either go to 6-FigureStaffing.com or checking Zach Machuca’s YouTube Channel.